03 June 2011

Larry Tuch

Larry Tuch, Narrative Concepts
SATE '11 Orlando Co-Chair

SATE panels: 
Interpretive Storytelling: The Art of Weaving Facts into Fascination
The Architecture of Engagement

Larry Tuch is a writer and creative consultant working in the fields of place making, experience design, and interactive media. In the field of Place Making, Larry’s work focuses on shaping the narratives and themes that inform the design and branding of visitor destinations. Past projects have included the location-based AOL Time Warner Experience and creative consulting for Pacific Park on the Santa Monica Pier. Working with Jeff Mayer and Partners, he has provided concept visioning and narratives for projects in the People’s Republic of China. These projects focused on master planning and thematic design for communities and retail-entertainment developments in Tianjin, Shanxi and Sichuan provinces.

In the field of Experience Design, Larry has been a creative consultant for The Franklin Institute and Science Museum and the City of Cerritos’ “Library of the Future” project. For the Wyatt Design Group, he scripted prototype IMAX-size virtual reality theater “tours” of the Mogao “Thousand Buddha Caves,” a U.N. World Heritage Site located on the fabled Silk Road in China’s Gansu Province.

Some of Larry’s most his most cutting-edge work has been in the field of interactive media and immersive environments. He was the Head Writer and co-designer for Paramount Pictures’ StoryDrive™ Engine Project which focused on blending Hollywood-style story and character development with interactive design. He also worked as a writer and designer on virtual reality projects for Walt Disney Imagineering and the USC Institute for Creative Technologies. His Interactive media projects have been profiled in the Wall Street Journal, the Christian Science Monitor, the Chicago Tribune and "Digital Storytelling: A Creator's Guide to Interactive Entertainment” written by Carolyn Miller (Focal Press).

Larry is a member of the Writers Guild of America, and a former member of the International Board of Directors of the Themed Entertainment Association. He has served on industry advisory committees for the University of California and taught graduate and undergraduate level courses as a Visiting Assistant Professor at UCLA’s School of Theater, Film and Television.