Going Beyond the Brand - Turning a Name into a Family Experience
Panel discussion at TEA's SATE '11 Orlando conference Sept 22-23
Brands are a company's well crafted public image. Find out what some popular brands mean to people and how these names are being turned into unique and entertaining family experiences. From initial concepts through implementation, branded attractions go through much design evolution to bring the brand to global attractions. This discussion will explore what it takes to turn a name into a great experience for the whole family.
Jonathan Casson, Director, Brand Development at BRC Imagination Arts
John Plumpton, Senior Director and Principal at Forrec Ltd.
Cale Heit, Executive Vice President of Operations and Principal, Forrec Ltd.
Panel producer/moderator: Lucina Selva, creative consultant at LA Selva, LLC