Creative Director, Hard Rock Hospitality
SATE '11 Orlando panelist: "Sensations: Exploring how Sensory Design in Hospitality is Enhancing the Experience of Space"
Rick is the Creative Director of Hard Rock hospitality and sets the direction and look for the Hard Rock brand including cafes, hotels, and casinos.
Rick also, manages the business of the memorabilia collection, one of the largest collection of rock and roll memorabilia in the world.
Prior to joining Hard Rock, Rick was a Project Architect for HOK where he applied his skills to the Citywalk Universal Studios, Orlando Florida and before that was a VOA Associates.