SATE '11 Orlando panel: Going Beyond the Brand: Turning a Name into a Family Experience
Lucina Selva is a Creative Consultant with experience organizing projects and events, participating in brainstorming sessions to create uniquely memorable venues and experiences. Ms. Selva has worked on large scale and international themed, resort, and mixed use projects to develop their own brand identity. Combining a diverse set of skills that include design, writing, drawing, computer graphics, and organizing special events, she helps tell the Client’s story through different stages of development.
Educated in Texas, Lucina has a Bachelor’s degree in Psychology & Spanish and 2 Masters degrees, one in Educational Administration and another in Landscape Architecture. Much to her regret, she is not immortal and can’t keep collecting degrees. Entering the real world, Lucina continues her passion for life long learning through conferences and special events to expand her knowledge of the entertainment and hospitality industries. One never knows from where the next source of great inspiration will come, other that it won’t come from shutting off from the world.
Ms. Selva has always been a firm believer of Oliver Wendell Holmes’s quote - “A mind that is stretched by a new experience can never go back to its old dimensions.” So she strives to create places where people can have new positive experiences to enrich their lives.