03 June 2011

Fran Boettcher, SATE '11 panelist - "The Architecture of Engagement"

Frances H. Boettcher, AIA, LEED AP
Associate Vice President / Director, Atkins Leisure Design

Based in the number-one tourist destination in the world—Orlando, Florida—Fran Boettcher truly brings an insider’s perspective as well as an expert’s view to her clients in the entertainment and hospitality industry. Her portfolio of local experience includes The Wizarding World of Harry Potter, Universal’s CityWalk, Lost Continent at Universal’s Islands of Adventure, Seminole Paradise- Hollywood Resort and Casino, and the Astronaut Encounter Theater at Kennedy Space Center Visitor Complex—exciting entertainment venues recognized the world over.

Such expertise does not go unnoticed, and Fran has also been involved in such high-profile projects as Warner Brothers Movie City- Abu Dhabi, Korea’s East Busan Theme Park, Carnival Cruise Lines- Roatan and Puerto Maya, and the International Aquatic Center in Biloxi, MS. Her hotel and timeshare projects include two 250 key 5-star resort hotels and an entertainment retail “Kasbah” for the Al Houara Resort in Morocco, golf and marina-based resort development with luxury boutique hotels for the Atlantica Resort in the Dominican Republic and Crooked Island in the Bahamas, a timeshare development for a major resort in Curacao, a LEED-certified boutique hotel, and a 150 key design-build timeshare resort in Central Florida.

Fran’s 30 years as a design consultant, encompasses entertainment, hospitality, museum and aquarium, sports and entertainment retail development programs ranging in value from $5 million to $1.5 billion. Fran’s particular strengths are a keen understanding of client objectives and team dynamics, and the programming, design and management of the creative process from early concept through detailed design and construction, and in numerous project delivery methodologies--from design-bid-build, construction management and construction management-at risk, design-build and integrated project delivery.

Fran is associate vice president and director of Leisure Design Services for Atkins, which acquired PBS&J, the company she joined seven years ago, in 2010. Challenged with creating an Orlando architecture practice for the company, she began with the vision of delivering high-quality multi-disciplined design services in focused markets. Today, her Leisure Design team is an integral part of Atkins, the second largest global architecture firm (as ranked in the BD Top 100 World Architecture).

Ms. Boettcher holds a B.Arch., Architecture from the Pennsylvania State University, a certification of Leadership in Energy and Environmental Design (LEED), and is a member of the American Institute of Architects (AIA), the Themed Entertainment Association (TEA), the International Association of Amusement Parks and Attractions (IAAPA), the Florida Attractions Association (FAA), the US Green Building Council (USGBC) and the Urban Land Institute (ULI).